Service · continuous operation
Your brand already spends millions operating its digital experience. We make it pay off.
AI agents and embedded senior engineers, operating your site and app 24/7 — paid on results, not by the hour.
Commerce is not a project. It's a loop: observe, fix, measure, repeat. Today that loop runs on tickets — in weeks, not hours.
The problem
The same improvement, two models.
≈ 7 weeks per improvement. Then the loop starts over from zero.
≈ 2 days — and the loop keeps running.
The solution
The deco loop: software that operates software.
01
Observe
Pages, funnels, errors, performance, SEO, catalog, AI visibility — without waiting for a ticket.
02
Reason
Forms hypotheses: this PDP gets traffic and doesn't convert because it lacks buying information.
03
Generate
Creates the software needed to act: code, content, tests, monitors, new automations.
04
Validate
Automated tests, visual QA, brand rules, performance and regression checks.
05
Act
Inside governance boundaries: automatic, with approval, or blocked — you decide.
06
Measure
Revenue, conversion, traffic, Core Web Vitals — by A/B in production, not estimates.
07
Learn
Every cycle improves the context, the playbooks, and the agents of the next one.
∞
Every improvement makes the next cycle smarter.
You've spent a Black Friday refreshing the status page at 3 a.m. We've spent four — at 99.9% availability, with nobody on your team awake.
Governance
You set the rules. The loop obeys.
What's automatic, what requires approval, what's off-limits — your rules. With an audit trail, previews, and one-click rollback.
And who operates alongside you: Forward Deployed Engineers — senior, embedded, active in your codebase from kickoff to Black Friday.
Nothing touches your checkout without one of your humans saying yes.
Straight questions
The questions everyone asks
No. An agency waits for briefs and delivers projects. deco runs autonomous loops against business goals — it observes, generates, implements, measures, and learns — and gets paid on results. We may replace some agency work, but the model is different.
No. Consultancies diagnose and recommend; they stop at the slide. We execute in production and answer for measured impact.
No — it changes its role. Your team moves up a level: from doing the work to setting goals, priorities, and approvals. The grunt work becomes software.
Only inside governance — and that's how we operate: approval levels by criticality, permissions, audit trail, tests, monitoring, and rollback. Autonomy without governance is chaos; governance without autonomy is bureaucracy. deco combines both.
Every workstream starts with a goal and a baseline. We measure by A/B tests on live traffic — like the PLP agent that generated +10% revenue at Farm — and our variable compensation depends on exactly that number.
See what the operation would fix first in your store.
389 checks, no install, in 2 minutes. Or talk to us.
Integrations
